De-risking transformation and optimising investment to create meaningful value for businesses ready to lead.

Validate & Innovate
The practice of understanding what truly matters before building what comes next. For businesses ready to de-risk transformation, optimise investment, and create meaningful value through evidence-based change.

What I offer

Fractional Leadership

Senior leadership across CX, delivery, operations, technology, data, and marketing—without hiring a full-time CxO. Flexible engagement scaled to your needs and budget, transitioning to permanent hires only when validated as the right investment.

Delivery & Program Management

Drive complex initiatives from strategy through execution. Structured governance, stakeholder alignment, and disciplined delivery that keeps programs on track and delivers measurable outcomes.

Customer Experience Strategy

Design experiences that create lasting value. From understanding customer needs to implementing AI-powered CX solutions, de-risking investment through validation and scaling what works.

Digital Transformation

Navigate change with clarity and confidence. De-risk transformation by connecting technology potential to business reality, ensuring investment delivers meaningful returns.

AI Implementation

Practical AI integration focused on solving real problems. Identify high-value opportunities, validate before scaling, and optimise investment for measurable business impact.

Innovation Advisory

Strategic counsel that balances ambition with pragmatism. Align vision with market validation, de-risk investment, and innovate with purpose that creates genuine value.

01

Validate

Understand the real problem. Research the need. Challenge assumptions. Build from evidence, not enthusiasm.

02

Innovate

Create solutions that matter. Transform with precision. Measure impact, not activity.

Recent clients

Museums Victoria — Program delivery, Digital platforms
Greyhounds Australasia — Digital transformation, Advisory
Epson Australia — UX advisory, Digital strategy

About Michael

I help businesses navigate the intersection of customer experience, digital transformation, and emerging technology. My approach de-risks investment through validation, ensuring every initiative is grounded in evidence and focused on outcomes that create meaningful value.

With experience spanning CX strategy, AI implementation, and innovation leadership, I work with organisations ready to move beyond buzzwords and make transformation decisions with confidence.

Whether you need strategic guidance, hands-on implementation support, or fractional leadership to bridge capability gaps, I bring clarity to complex challenges and optimise investment for measurable impact.

Michael Di Natale